Brief description
Adtech company specializing in retargeting and re-engagement of mobile application users.
Activity
Digital Marketing / Adtech
Type of operation
Buy-out
Participación Minoritaria
Investment date
April 2025
Divestment date
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Adikteev, founded in 2012 and headquartered in Paris, is a mobile app retargeting/re-engagement technology platform, primarily for gaming apps, geared towards clients seeking to maximize retention, reactivate inactive users and increase revenue per user.
It has offices in Paris, New York, and San Francisco, with regional coverage: EMEA from Paris and the North American market from the US. Its goal is to help app developers maximize user lifetime value (LTV) and optimize their return on advertising investment.
